Phil Risher explains why SEO tactics that worked for Google won't work for ChatGPT. ChatGPT partnered with Yelp for business reviews and quote requests, turning it into a direct competitor for local search. Home-service businesses now need separate strategies for Google and ChatGPT.
Your strategy on Google for SEO is different than your strategy on ChatGPT. So ChatGPT used to go to Reddit and pull things and then go to Google and look at their first page and then pull things over. All of that is dead now. What they do is they just partnered with Yelp, and the reason they partnered with Yelp is because they want access to reviews, information about businesses, but most importantly, request a quote. So ChatGPT does not want Google because they're competitors. Now ChatGPT for local businesses is pulling straight from Yelp profiles and embedding request a quote in ChatGPT. This is going to be the battle of Google AI mode, Google Business Profile, Google Google search ads and ChatGPT leveraging Yelp for local search. It's 2 completely different strategies for home service businesses. And if you're doing the same thing and trying to show up in all these places, they both have over a billion users and you need to make sure that you're prepared. Comment ChatGPT if you want the full playbook on how to make sure your business is ready for the shift.
