Google Search Console now shows separate dashboards for traditional organic rankings and AI-generated results. Some pages ranking well classically get almost no AI visibility, while others drive heavy AI impressions. Check both reports to see which content actually works for AI search.
Google just split SEO into 2 separate games, and if you're only tracking one of them, you're already behind. Search Console now has separate reports for AI results. Impressions, pages, countries, devices, they're all broken out. So your classic rankings and your AI visibility are tracked in 2 different dashboards. So you can actually check your rankings for your website, but then you can also open the AI report and it's a totally different story. You get pages you thought were winning barely showing up in AI results. Meanwhile, a random blog post that you forgot about is pulling AI impressions in. So here's what you can do. You can open your Google Search Console and you can look at AI search versus your website, and you can see what's working and what's not working. This allows you, one, to create content that people are actually searching for, but two, is that content actually helping you with AI visibility?
