Google now charging businesses for missed calls (Live Q&A)
Google Local Service Ads now charge businesses for missed calls over 20 seconds. Phil Risher explains the impact and recommends AI answering agents to handle overflow calls, automate appointment booking, and improve follow-up. He covers tracking ad spend across agencies, using call transcripts for personalized outreach, and preparing for Google's "year of the agent" vision.
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Live Q&A. We got some really good stuff for you. Google's now charging us on missed calls. What's going on with that? Really exciting stuff for us today. While you're hopping in this, be sure to drop a comment, question. We're answering real live customer questions after this. Specifically home service business owners is who we're talking to, but we're always down to chat. So drop a comment when you hop in. Live on IG over here too, so feel free to ask a question over there. I know I usually do these in the morning, but I was on another live event this morning, so I was not able to do this on someone else's channel. So now I'm doing it in the afternoon. All right. So yeah, this is true. Google is now charging for missed calls, specifically when it comes to local service ads. So I'm going to pull up the article real quick. But for Google local service ads, it's those pay-per-lead right at the top. And before, you only paid when you got the lead. So someone contacted your business, they called you, and then it connected, and that's when you were charged. If they did not connect, then you were not charged. So Google has changed this. Let me share my screen and I'm going to show you what Google is now doing. So Google has said that they are going to start charging for missed calls on LSAs. This just came out 2 days ago. And basically what they said is that if the call is a valid lead and the user stays on the line for more than 20 seconds, with a few exceptions, of course, but for the most part, 20 seconds, if you do not answer the call, they are going to charge you for that lead. Subsequent calls. If an initial call doesn't qualify as a charged lead, any follow-up calls between your business and the user that meet the valid lead criteria will be charged. Now what they did say, there's an update on this and I'm going to read this in one second. They said that if the advertiser will— the advertiser will only be charged one time for any follow-up calls they make to the user within 15 days. So basically if the person keeps calling you over and over again, you're not gonna get charged, charged, charged. However, this is what they said on October 1st. We're We're updating how and when you are charged for a call. Missed calls during business hours will now be charged as valid leads if a user stays on the line for more than 20 seconds. So that means that now more than ever, it's important to make sure that you answer your phones because Google sees all this money sitting there and they see that you're not answering your calls and they say, okay, well, we need to charge them because we're sending them calls and they're not answering. So, yeah, it's pretty crazy. So what does this mean for home service businesses? Number one, this is what happened at my home service business. Calls would come in and we would be busy. We had four CSRs. They would get overflow calls, would go to voicemail, and then hopefully we call them back. That's not a great process, right? This was seven years ago. There was no AI answering service. Now we have AI answering service, and I'm not sitting here saying you. to do AI answering service. They should answer all your phones. I believe that a customer service representative is still the best way to answer phones, but a really close second and better than voicemail for sure is an AI agent. And so I believe that you should have an AI agent for overflow calls that answers your phone. And most important, if you can have your AI agent book an appointment for you on your online scheduling, it's a beautiful thing. Then you don't have to worry about missed calls and getting charged for missed calls. So that's a really big change that came out very You know, like it's it's it's unfortunate that we're gonna get start getting charged, but it also is kind of like a Google saying like hey guys, you got to get this taken care of because you're missing out on leads and we're sending you leads. All right, let's get into some Q&A. We we got some queued up from our last live Q&A last week. As you hop in, I'm live, so feel free to drop a comment in the chat and I'll pop it up here. Let's hit the first live Q&A now is let's see. We've been getting, we've been getting more leads than ever, but half— what is— sorry. We've been getting more leads than ever, but half of them are just sitting there untouched. Do I hire a salesperson first or fix my follow-up automation first? Okay. This is a tree care company. So, all right. You, you got a lot of leads coming in and half of them are just sitting there untouched. You need to hire a salesperson, a customer service representative, someone to work these leads. What happened in my home service business was this exact situation. We had 4 customer service representatives and we got so many leads that they would call them once, print them out, and have them a stack of leads sitting next to them on their desk. And I'm like, okay guys, we got to fix this. If you— what it sounds like is, do I hire a salesperson or follow up or do my follow-up automation first? The follow-up automation takes 2 seconds. I mean, like, you know, maybe 2 weeks, but like you set up the follow-up automation, you put people into the follow-up automation and it follows up with them. But at the end of the day, what are they going to schedule online themselves? They would have done that already. What it comes down to, in my opinion, is if you have a bunch of leads there, then yeah, you need to hire a salesperson. This is pretty much your business telling you that it's time to grow. And it might be scary. If you are the salesperson and you're the one that's working these leads, usually you got to buy back your time. And usually when you have an overflow of leads, it can be scary because it's like, well, what if I don't get those same amount of leads next time and that kind of stuff? But I would tell you that if you are the only salesperson and you have an overflow of leads, then you need to buy back your time and hire someone. If you have a team of people, then I would go and fix the follow-up process first. Because if you have a team of people and they can't get to all of these leads and you have a follow-up process and they can get back to them, then that's like a quick patch. But at the end of the day, it's your business pretty much telling you that you, you have way more supply— you have more demand than you have supply. And in home service, there's a couple supplies. There's, there's really 2 sales. The first one is someone calls you and you got to book them into a job or an estimate. and then someone goes out there and they actually sell them something and do the work. And you got to fix both of those from a supply side. And right now you have a bottleneck, which is you don't have a supply side to actually take the leads and book a job. So you got to fix that. Um, very, very, uh, very good question though. All right, next question. Again, I'm live on IG. What's up, bro? I'm live on YouTube. I can't see who it is, but hope, uh, you're enjoying the live stream. Um, Yeah, a bunch of people hopping on and hopping off. So let's see. Number 2, you keep sharing Google CEO says 2027 is the year of the agent. What does this actually mean for home service companies and what should I be doing right now to not get left behind? All right. This is a great question. It's coming up on a bunch of podcasts that I've done. So yes, Google CEO Sundar Pichai said 2027 is the year of the agent. And what he said after that was that you can either start using agents now Or you're going to be left behind when you start in 2027. And the reason is because Google's ushering in agents, uses Google Gemini Spark and other agents that they're utilizing to help people do tasks, and they don't even know they're getting herded into it. What does this specifically mean for home service companies? Here's my 2 cents on this and what I would recommend. You should be using agents inside of your business today. What that means, though, is important. I'm not saying that you have to go out and build the agents. I'm saying that you need to be basically employing agents into your business and finding agents to plug into your business. What are those agents? One that we built is a content agent. It allows you to create unique content automatically with a brain and all that stuff. You could go and buy that agent and plug it into your business. Now, you don't have to try to find a content creator or this other, you know, SEO type stuff. You have that built into your business. I'm not just saying that you have to use that agent. There's agents for everything. There's agents for bookkeeping. There's agents for estimate building. There's agents for CSR management. There's agents inside of your CRM. What I would tell you to do is who, not how. Who has an agent that's built for this specific situation that can help me? Not how do I go out and build all these custom agents? And the reason is, this is what I bring up on the podcast that I'm on, is like, if you go out and you build agents, it's going to be the who, not how. You're going to get pulled into the CTO of your business, Chief Technology Officer, And you're going to go down the rabbit hole of building out all these agents when you're not focused on actually growing your business. I'll give you a perfect example. I was in the exact same boat. I had this awesome agent that we wanted to build named Turner that I've talked about on the channel that helps create content using a knowledge base and ingestion and all this cool stuff, and it creates unique content and ranks in AI search. It's awesome. But I didn't build that. I vibe coded some stuff out, and then I found a developer to help build out this whole agent AI agentic system that I wanted to build. Because it's all about who, not how. I could use my time better leverage on other things than having to go and become a full-time coder of an app and an agent. Now, I'm not saying that you have to go out and, you know, even find these agents. You can go and ask Claude like, hey, I want an agent for this. I don't really want to build it. Is there anything that's already prebuilt that I can plug into my business? I'll say this last thing on this. I see a lot of people right now that are trying to vibe code everything in their business. They're trying to vibe code their own CRM. They're trying to vibe code their own dashboards and stuff. And I'm not saying don't do that. What I am saying, because I think that there's a fair argument that like, yeah, everyone should be using AI and everyone should get a vibe for it. And like, I think vibe coding is awesome and I think everyone should at least know how to do that. But when you want to take it up a notch, right? Like you want to build a real agent, a real app, a real software, a real tool that can get deployed. If you do not have experience with that, then you're basically trading your time of actually growing a business on something that you don't know anything about. That could it be fruitful? Could it be great? Sure. But is that the best use of your time? So that would be my 2 cents when I talk about the year of the agent is how can I use agents inside of my business and what agents are available to me and how can I build some agents? So that's what it comes down to with agents. All right. Next question. Let's see. I'm spending $3,000 a day on ads across multiple vendors. And I honestly don't know my cost per lead. How do I set up tracking when everything is scattered across agencies? And this is a remodeling company. All right, well, this is a really hot button. Um, you're spending $3,000 a day, so I mean, you're spending— what is that? Not, uh, that's a lot of money, $3,000 a day. Um, so basically, if you're spending a bunch of money like that, you need to one, tell the agency that you need everything wrapped up at the end of the month. And I'm talking about if you're spending, if you have a bunch of different agencies or a bunch of different vendors that you're using, then you need to have a very honest conversation with them that you need the data to know what your cost per lead is from these agencies. This is just like my 2 cents. I'm not saying that that's what you should do. I'm saying in your certain situation right now, you need to tell these agencies that you need this data from them. And if they can't provide the data, then you can't work with them because you can't prove it out. It's just all gut feeling. The second thing is you need to tie all of this stuff into your CRM. You need to make sure that all your leads, whether they're Meta, Yelp, whatever, all make it into some type of a CRM lead capture or something like that. And the reason is, is because you're going to feel like you are all over the place and you can't make decisions because good data makes good decisions. So if you're spending $3,000 a day, one, you need to tell them you need the data. Two, you got to build the automation and tech stack to make sure that it all comes in. Um, all right guys, I'm live. Feel free to drop a comment in the chat. Um, I'm answering real customer and, and home service business owners' questions, so feel free to drop a comment in the chat. Always good to connect with people. Let's see what the next one is. After we give an estimate, we forget half the details within a week. Of course. Is there a way to automate personalized follow-up based on what we actually discussed on the job site? Yes. So This is a remodeling company too. So a big issue that I had at my home service business was we had 28 technicians. So they're all going out doing their thing and I never had any visibility into what they were actually saying. Now there's a tool and I have no affiliation with them. It's called Plaud. And essentially it like clips to your, you know, like a little chip here or, you know, stick it on your iWatch or whatever you want to do on the back of your iPad. And it allows you to record the conversation that's happening. And obviously there's two-party, you know, states and like who can record what and You know, figure that out. But essentially there's a way. And even if you don't do that, after the call, you could open up voice memos and record it right on your phone. So that way you can get the ingestion of what the information is. Basically, you want to get a transcript of that conversation and you want that transcript to have all the talking points. So you want to know, it's going to even help you build your estimate after the fact. But if you have a transcript that then you can pull from, it gives you the paper trail to be able to follow up personalized. So like one very simple personalization that I would recommend is recording a quick video as you go through their estimate saying like, hey, you told me this, so I think you should put this. This is why I put this on your estimate. And you could either, you know, you could change this or that, but this is what I would recommend right now because you said this. Basically personalizing the estimate that you sent over to them. Now inside of the follow-up process, you can also personalize it. You could take that information and summarize it into one specific thing. Yeah, exactly. Another use case, uh, that they shared in the chat is like for training purposes. Obviously, if you have your transcripts, now you can train on top of that as well. Um, specifically what the question was about is like automating the follow-up process with personalized follow-up. But for training is a great thing too. If you are the only salesperson right now and you eventually want to get more salespeople, if you were to have the transcripts of your best sales calls, now you can give that to a new person and be like, hey, Here you go. This is our best sales call. Use this. And it allows you to say, okay, like another really cool one is, how long did it take me to get to this answer or get to the price or get to this objection? And then you can look at, okay, at the 15-minute mark, you should be saying this. At the 30-minute mark, you should be saying this. And it gives you a cadence, not just a script, but also a timeline of how you should be saying things and what you should be saying. So the first thing and most important is to record the conversations. If you can't record them for whatever reason and you feel uncomfortable, Right after, when you get into your truck, open a voice memo and record exactly, hey, the customer said this. Here's what I said. Here's what I think this is. Here's how we're going to do this. And then you'll get the transcript from there. Now, that transcript can live in a million different places and it can be useful in a lot of different ways. We mentioned training purposes. Also, you can use it in your follow-up process for personalized follow-up. You can also use it to create content like blog posts and social media content straight from the customer questions that they have. So there's a million different use cases on why you should record your calls, record your sales process. All those things is super important. All right, let's see. I'm okay. Here's a question. Another remodeling company. I'm on LSAs, Google Ads, Yelp, and Meta. What's the right order to prioritize and when should I cut one that isn't performing? All right, great question here. So let's start with the cut one that isn't performing because this one comes up a lot. A lot of people miss the fact that you don't just cut marketing. What you need to make sure is that there's 4 numbers that you need to track. Number 1 is how much you spent. Number 2, how many leads that you got. Number 3, how many estimates that you generated from those leads, and the dollar amount would be nice. And then number 4 is the revenue that you made. And the reason is, is because you might have spent money on marketing And you might've felt like it didn't work. But what we find a lot of times is that you spent $2,000, you got 10 leads. Let's just say $200 a lead. Of those 10 leads, let's just say you did 2 estimates on them. And those 2 estimates were for $20,000. You spent $2,000 and you got $20,000 in opportunities, but you didn't close any. $0 close. Someone looking at this would say, okay, is this a marketing problem or is this a sales problem? And someone might say, okay, well, were the leads good quality? Whatever. What I'm getting at is that when you know when to cut something is you feel like the marketing leads are good quality and your sales process is good, but you can't close. Then you got to fix your sales process because no matter what marketing that you do, it's not going to just magically give you warmer and warmer leads. That's the first thing. You got to know the numbers because good numbers, good data makes good decisions. And when you know the full scope, leads, Into estimates into actual return on ad spend. It makes it very clear if you should do this or not, and allows you to figure out the what what the leading indicators are to actual growth. And now the other thing, let me share my screen real quick here. I'll just share my entire screen. So this is a lead quality index that we built, and essentially, let me see if I can zoom in this. All right. Essentially, when we think about the hierarchy for home service business, it's hot lead. Comes in, and the hottest lead that you can ever get is a schedule online. Someone who literally schedules their appointment online. Then we have organic referral called in. They called your business organically or from referral. Google local service ad call, search ad call. They filled out a contact form. They filled out a chat widget. They did a pop-up on your website. They came from a Google search ad. They came from a Yelp call. They came from a Yelp message. YouTube ad form, and then Meta ad form. And you can see the hots to the colds and the percentage of hotness. So when you move up to Meta ads, this is usually at the top of the funnel because this is more demand gen. You're creating demand for your product or service. As you move down through this funnel, it's more demand capture, which is people are searching for something online and then they go to your business. Someone is searching for something, they end up on your website. Someone is searching for something and they click your ad to call. Someone is searching for something and they click on your actual Google LSA right at the top. Someone's searching for something and they book right through your online booking. This is how you get hotter and hotter and colder and colder. So if you're going to cut them, then you need to have the data to make sure that you know what you're cutting and what you're not, because you could just be spending a bunch of money on marketing over and over and over again and think that marketing sucks when really it's a sales process issue because your intake process happens. And I'll give you one other golden nugget on this. As you move up this funnel from hot leads to cold leads, so as you get colder and colder and colder, The leads get less and less trusting. So like someone schedules online, they're going to trust you. They already went through their due diligence. Someone organically calls you, they've done their homework or they got referred to you. They feel confident in you. As you go further and further up, the way that you build trust is speed. And speed happens right away, like constant communication, consistently questions, texts, emails, asking for pictures, all that stuff. As you get further and further up, People, as they scale their business, they're more used to referrals and word of mouth coming in. And then as they try to grow, they move up further and further, further on this graph here. And what they find is that it gets colder and colder and their sales process is built for warm leads. So then they decide marketing doesn't work for their business and they feel frustrated because their sales process doesn't adjust to the colder, colder audience. So that's my 2 cents on that. I think that is like, this is what we run, you know, with $1 million to $10 million home service businesses. This is like a bulletproof process. So what I would say is if you're on these different platforms, let's back to the question, LSAs, Google Ads, Yelp, and Meta, you're basically working your way all the way up that funnel. What's the right order to prioritize them is in that order. And when should I cut one that isn't performing is once you have the data on every single one, exactly how I broke it down, then you'll know this works or this doesn't work. All right guys, I'm live, so feel free to drop a comment in the chat and, you know, we can talk about it or answer any questions. It doesn't have to be specifically home service related. It could be about AI search or, you know, content, whatever. Let's see what the next question is. I know I need to post videos and social content, but I'm running a business. I literally woke up at 3 AM feeling guilty about not posting on Instagram. What's realistic for an owner? And this is a remodeling company. All right, I think a lot of people feel this way, and I think a lot of people put the burden on their back to be the ones that creates content. So I'll give you my 2 cents on this because I create a lot of content. I think last month we posted 3, 4, 5 different posts every day. So 150 pieces of unique content. And I would say that that's built up over the last 3 years of what we did. And I'm not at a Hormozi level or something like that, but at least like 150 unique pieces of content of 5 a day. I would say that that's relatively high output. So Here's my thoughts. Number one is kind of what I went back to with agents is who, not how. So if you can, I'll answer that question about agencies and consulting agencies in a sec, and I'll give you my thoughts on it. So if you are the one who wants to create content and you're a business owner, your number one value is what you can say and how you can articulate it and the stories in your brain. And you can either do founder-led. sales or founder-led marketing, founder-led branding like what I do, or you can have someone on your team do it. I personally like founder-led because I have the conviction that what I do helps people and I enjoy talking about it and sharing those things. So what I did was I hired a fractional videographer for 1 hour per month. I would get on with him like this and I would record. He would give me the hooks. I would record 10 videos. Then he would edit them and give them back to me. And then I had my, our admin assistant post them. Basically, now I only had to spend 1 hour doing that. Then we increased it to 1 hour per week. So on Mondays at 11 o'clock, I get on with the videographer, hooks. We usually do 10 to 15 hooks. Boom. Now 1 hour per week and I don't have to touch the rest of it, the creative, the creation, and then goes to the admin person and it gets scheduled and posted. So what I'm saying is you don't have to be the one that's sitting there trying to create and edit and do all of these things, especially as a business owner. If you have a business, then it can be hard. You're waking up at 3 AM trying to do all this stuff. It's more who, not how. Now let's say you don't have any of those tools. You can literally take out your phone, start recording, put it into a tool like Opus, O-P-U-S, and it's an AI software that will clip the stuff out for you. And then you could— I think you can even schedule it on there. Or you could just go and batch schedule things, spend like, you know, 30 minutes and just schedule out your stuff for the week and then you're good. Um, I think a lot of times people get into the weeds on like, oh, I got to make this so nice and this like this because it's my brand. And, and I don't disagree with that, but I think right now we're in this trust recession and it's all about like real, real, which is why I do lives because it's real. Like I'm not an avatar, you know, I'm a real person. So it's like, how real can we get? And like, let's just make content that's going to help people and answer their questions. So that would be my thoughts on that. Um, the only other thing I'll say, kind of going back to the transcripts, is you can take those transcripts and just say, hey, could you give me 5 to 10 video hooks based off of the questions this customer had? And then now you have your hooks, then you can just like answer the questions in a video and then edit it. It's a great process. All right, so agency consulting agencies are becoming irrelevant. So agency consultants are becoming— um, this is the question. Let me actually pop it on the screen so everyone can see. Are these agencies, consulting companies becoming irrelevant? So I own a consulting company. We do marketing for home service businesses. So some may say we're an agency. Some may say we're a consultant. We have 24 team members on our team. And so are we becoming irrelevant? And the answer is no. And here's why. What I'll say is agencies and consulting agencies could become irrelevant. And there's this inflection point that we're on right now, which is you either going to go up are going to go down. You're either going to become commoditized or you're going to be different. And I'll tell you what the different piece is, but I'm going to talk about the commoditization of agencies, consulting companies. If you are doing the traditional stuff, which is I'm going to do some blog posts, I'm going to do some social media posts, I'm going to run some ads, I'm going to layer in some GoHighLevel automation stack, right? This is cookie-cutter commoditized content and commoditized stuff in my opinion. And it can be a race to the bottom because once people know that AI is basically doing all the work for you and AI can do the stuff, then it becomes, do I want to pay someone $500, $1,500, $2,000 to do this, or do I want to just use AI and have it do it for me? And this is where I think it's a race to the bottom, which is that basic generic stuff is going to be commoditized and anyone can do it. So that is going to be, in my opinion, the downfall of a lot of these agencies. A lot of these GoHighLevel automation experts is that People are just going to get smarter that like they could just do it on their own or have an agent or AI do it for them. Now, where's that inflection point that actually goes up? And I think there's a couple of pieces here. Number one, if you can actually build agents for people, that's why we built our own agents so that way we can deploy them for home service business owners. As I mentioned before, who, not how. If you can hire someone who spent a bunch of money, knowledge, and invested into this agent that actually works and performs, Why would you not want to work with them? Number 2 is having a person, right? I believe that people are going to be way more important than— because this came up on one of the videos that I did about— it was like, your website won't matter in 3 years. It came up over and over again, which is, where's my intellectual property? Where do you know if AI knows everything, then why is anyone needed? And right now, AI has all the answers. AI can answer whatever you want. But what AI doesn't have is the right questions to ask to get the answers. And this is where I think that businesses, consulting people, humans have the upper hand, which is that consultants know the right questions to ask to get the right answer. AI can give you the answer and, and you can use AI to help get the answers, but if you don't know the right questions to ask, you're never going to get the right answers. And then the other piece of this is having a consultant specifically like in my business, we work with $1 million to $10 million home service businesses. So having a consultant That can be right there, call, text, email away, and figure out what's going on across the board, right? Because you have a CRM, you have automation tools, you have ad platforms, and you need someone that can make sense of all this stuff and implement and architect the growth that you need. So that's why I believe that people that elevate what they do and it's more custom and unique, they're going to be able to charge more and be unique. People that just standardize and cookie cutter and it's all AI, you know, slop, in my opinion, It's going to be a race to the bottom once people know about it. So that's my 2 cents on it. Maybe you have thoughts, drop a comment if you think otherwise. All right. Next question. How do I create content that actually shows up in AI search results, not just regular Google? And how is that different from what we have been doing? And this is an exterior lighting company. All right. So Google knows that people are asking this question. So in Google Search Console, they rolled out their Generative AI Performance Report. And you can actually add your social media accounts to see what social content is being shown in AI search for Share of Voice. This is literally getting rolled out. Like, we have some clients that don't have it available to them, but they're just rolling out over time. I would say about half of our clients have it, half of them don't. But essentially, you can see this. You can see the blog post content, social content that you are posting and it being shown on Google search engine, Google Search Console. And you can see in Google Search Console that in AI search, these blog posts were shown this many times and they're pulling that information. So once you have visibility into what's actually being shown, then it will tell you, is this working or not? Now, here's my thoughts on this as far as what you should be creating. And this is why I believe having a knowledge catalog of everything recorded and knowing all the customer questions that happen in your business is one of the most important pieces. And the reason is, is because You can identify what are called knowledge gaps. If you know, if you knew this, if you knew that 20 of my— 20 customers ask this exact question this month in calls, in sales calls, in any other way that they reach out to my business, and then it cross-referenced it to everything that's online, social media and your website, and it said, you've never talked about this. 20 people asked. You've never mentioned this once online. That is what we call a knowledge gap, and that is how you build a content roadmap of what you should be talking about. Because once you identify the knowledge gaps, then it's very clear and easy to say, what should I be talking about? 20 people ask this question, we never talk about it online, so that's a knowledge gap. We need to fill the gap and create content on it. And this is why fundamentally we built the agent, was because we needed to have a content roadmap for our clients that's uniquely built to identify knowledge gaps, to know what to post. And the agent can actually post on their behalf because he can see the knowledge gaps and knows 20 people asked this and we never talked about it. So let's add this post over here. Let's do this social post. Let's do these video hooks. It's an amazing thing. So if you're like, well, what do I talk about? You take what the real customer questions are and then you fill the knowledge gaps and you answer those questions. And then you can reference it based off of Google Search Console and figure out if it's actually performing or not in generative AI. So hope that gives you some insight. That's at least what we're building for home service businesses. So Pretty cool. Guys, I appreciate you hanging out with me. If you like content like this, be sure to hit like and subscribe. Drop a comment or question. I go live every Thursday. At least I try to. I know I used to go in the mornings. This is in the afternoon. It's all good. But I'm happy to be a resource for you. One other thing, I have a book coming out September 8th. So we're a couple of weeks out and I'll be doing a lot of content or talking about it. So I'm sure you'll see it. But I would love it if you could get a copy, you know, leave a review, tell me what you think. It's specifically for $1 million to $10 million home service businesses. To help build what we call a second engine in their business for growth. So thanks so much for hanging out, guys.
