Phil Risher explains why local SEO still matters: 87% of people search Google when they need a local service, and AI assistants like ChatGPT pull their answers from Google results anyway. Optimizing your listing remains the fastest way to get found.
87%
87% of people go to Google when they don't know who to contact, they ask Google, H Vac near me. And the best thing you can do is show up organically. You have to have the number one reviews website that's optimized properly. But most importantly, AI search is pulling from Google search engine results. We've done a bunch of different studies on this that if you were to go to ChatGPT and say, H Vac near me, you would get a list of results. And if you say, well, how did you come up with these results? It says, I went to Google and did a search, and there's one of the number one reviews, and this is the one that's optimized. So doing this right stuff for local SEO is going to continue to help you in AI search.
