Googles E-E-A-T Algorithm explained for small business owners #marketing #smallbusiness #shorts

Google announced that they added another E to their EAT algorithm. Now they have expertise, experience, authoritativeness and trust inside of those four categories. Trust is what everyone's aiming towards because you want Google to trust you so that they can refer you on their search engine results page. And so what I'm going to tell you is the four different things that you can do to build out these different parts so when it comes to expertise you you can show your expertise through getting accredited, getting certifications, being a part of associations inside of your industry. Showing your experience to Google is building out case studies or testimonials or showing work history of commercial projects authoritativeness this is going to be by sharing real data or real results not just the actual testimonials but actual scientific data or some type of data that you've collected. And the last thing is building trust and this comes with getting Google reviews, doing everything that Google wants from a title tag, meta description, having everything clean so Google knows that they can trust your company.