Growing A Home Service Business From Scratch Through Digital Marketing with Brien Gearin

Welcome back to the show. I'm your host, Phil Risher. And on today's episode, we're diving into growing a home service business from scratch through digital marketing with Brian Guerin. Thanks so much for joining us today, Brian.

Phil, I'm super stoked to be here. I've been looking forward to this, so thanks for having me.

Absolutely. So Brian's the founder and CEO of Ricochet Digital Marketing. Specialize in marketing solutions for residential service providers including H vac, plumbing and electrical contractors. After starting as a Facebook ads marketer, he pivoted to to focus exclusively on home service businesses, developing expertise in Google business profile optimization, PPC management, email marketing and PR for the trades. Brian's also a podcast host and course creator who helps service businesses scale from startup to six figure revenue through proven digital marketing strategies. So with that, Brian, you started in lawn care of some capacity. Can you tell us a little about how you got into this and what you were doing before?

Yeah, man, absolutely. So back in like middle school, junior high, high school, I loved mowing my parents lawn. And it turned into my neighbor saying, hey, we're going on vacation. You mow our lawn while we're gone. I'd be like, sure, yeah, it'd be awesome. And then it turned into, hey, I have a handful of neighbors who are like, I don't want to mow my lawn. Do you want to do that for me? And I was like, sure, absolutely. And it was, you know, it was all money under the table, cash, you know, cash money, homie. And it would go in my drawer and eventually to the bank. But for a while there I was probably doing anywhere from 10 to 20 lawns through spring, summer and fall, all the way through high school and into college. When I was in probably eighth grade, I bought my neighbor's old John Deere, the LX188 off them and I would mosey on down the road every day mowing lawns with my, my blower and my string trimmer alongside. And you know, that business grew into also doing leaf cleanups and lawn cleanups in the spring and the fall and just more and more things that I was able to charge for. And at the time, man, I was an entrepreneur and didn't know it. And I loved it because I would mow lawns in the morning and I'd play baseball at night. Baseball is my sport and it was great. So. And then I continued doing that through college. But yeah, started in there and I also worked at a lawn care company for almost three years, about 12 years ago, learned a ton about small business and especially about working in the trades and you know, push, pushing the cedars and the aerators and the spreaders and got a full crash course in the trades. And I loved every minute of it.

Yeah, I think it's something to be said about people that have worked in the trades that then can help people that. No home service, which there's a big disconnect. It's not just like pushing money, you know, like monthly reoccurring revenue. It's like, no, I get it and I've been in your shoes and I appreciate that. So something that's unique about your story. You know, we. A lot of people that listen to this, they're going to be business owners, 1 to 10 million, but also people that are just starting out or growing to a million dollars. And a lot of times I get so many questions about Facebook ads. Facebook ads. Facebook ads, because they're cheap leads, easy to set them up for the most part, and you can get them. You started as Facebook ads, but pre show we were talking you kind of pivoting away from that in some capacity. Can you talk a little bit about like how it used to be, where it's at now, who should be doing Facebook ads? Any. Any strategy on that kind of stuff?

Yeah, man, absolutely. So I might sound contrarian as a guy who owns a marketing company that does use Facebook ads for some of our clients and especially as someone who started their career learning that first marketing technical skill of Facebook ads. Facebook ads are a fantastic place to reach a lot of people and do it accurately, you know, for the people that will take the action that you want them to take, which in most cases is submitting their name, email and phone number as a lead. And maybe a qualifying question. And it's. You're able to do that for the least amount of money. The biggest thing about Facebook ads in just about every client we've had will say that these leads are difficult or they're tough or they stink. Right now that is not 100% true. That is everybody's scapegoat for typically having infrastructure problems or follow up problems or sales problems. Right. So I will never say that a Facebook lead is inherently garbage, because it's not. You can drive a lot of lead volume. You can accurately find the people that need your service. But the difference between a Facebook lead and say a lead that comes in through a Google Ad or through an LSA or through your Google business profile, the difference is that you pick this Facebook lead off the couch at 10 o' clock at night where they are adjacent to their problem for the most part. Where they say, you know what, I do need a new, I need to fix that landscaping or we do need a new lawn care company or you know, a new paver roof or whatever. And then they submit their information. Whereas if I'm somebody who's actively searching for a new roof, I've got a hole in my roof, I need it fixed. Can I find you on Google through your profile and LSA or a Google Ad? I am problem aware and chances are I'm trying to get you on the phone right now. Whereas on Facebook they're like, that might be nice. And then as the business, it's up to you to follow up, follow up quickly, follow up persistently and work that Facebook lead. They're just in two different places on the customer journey. So starting my business with Facebook ads was a fantastic skill to have and to choose and to grow my business because it led to me realizing there's a lot more gaps in these business owners, businesses especially on the marketing side, than just Facebook. So that led me to seeing the importance of Google business profiles, the importance of a great website, whether it's just a starter one page website or a full build out, the importance of Google advertising, the importance of Google local service ads, the importance of email newsletter marketing to stay in retention or you know, retention marketing with your current customers. And we started slowly adding these different services over the years of me being in business. And since then we've grown into, now we're doing PR like we're helping our customers get on podcasts, we're helping them be more involved in their community, we're helping them build their brand so that people know them and come to them rather than just throwing money at advertising. So a lot that goes into it. But man, starting with Facebook ads, it was a great place to do that because yes, you can reach the most people for the least amount of dollars, but you have to be very targeted in what you're doing. Yeah.

So people that are just starting out, I talked a lot about one, the benefits and then two, maybe some action of like how people could do this.

Yeah, absolutely. So this will tie into where SEO and local SEO especially is headed. There's. I was actually just on a webinar with a former head of Google's business profile division where it was his job to grow essentially the importance and the uptake of Google Business Profile and they're discussing how SEO is certainly not dead. It's just changing and what that means is Google is starting to focus on your credibility across all realms, especially digital of course. But that means your website, your citation. So where you're listed in other directories, it means your Google business profile. Most importantly, it means where you are being found across different entities. So not just backlinks anymore, but actually being, oh, Google saw that you were on channel nine last week talking about specializing in, you know, hardscapes, right. Or you got interviewed, you got mentioned on the, on the local ABC affiliates blog or their website or their actual news channel. If you have a YouTube channel, Google is crawling your YouTube to, and especially I'm mentioning YouTube because Google owns YouTube and they want you to be users of YouTube.

Yep.

So have a channel, just post, you know, basic videos of what you're doing or you know, talk about your journey or talk about your actual services, you know, the things you sell. Google is looking for this credibility. And when you're also being shown on Spotify and Apple podcasts, because you guessed it, whether it was a podcast that has 2 followers or 2 million, Google is going to realize and the search engines are going to realize that hey, this guy has authority, right? Or this girl has authority in their space. And Google picks up on that and it helps you rank. Now in turn that helps you in your community, you now become the go to guy or gal in your business because more and more people see you, they see you in that position of authority. They hear you on podcasts, they hear you on the, on the news or they see you on the local, you know, well known publication, right? So the more places you are, the better it is to build your authority and your credibility. And Google, and especially, you know, nowadays with their algorithms, it is trained to find this authority because Google's sole existence when it comes to search is to send searchers to the best possible option to help me as a searcher solve my problem. And speaking specifically to local service businesses here, so as it comes to more pr, we're encouraging and we're helping our customers do things like get on podcasts, start their YouTube channel and obviously the things we already manage for them being their profile, their citations and directories across the Internet, building their website so that it has all the necessary structured data, metadata, technical data, all the things that provide a positive user experience when you land on the website. Even though Google is shifting more towards zero click through conversions where the importance is kind of shifting towards your profile as opposed to your website, that does not mean that your website is not important anymore. It just means that it's even more important for Google to understand who you are, where you are and what you do. So yeah, a couple examples being getting on podcasts, being featured in local publications or local news channels, having your YouTube channel, even if you don't like, if you brand new YouTube channel and you have zero views and you do for the next six months, that's okay because Google sees that you are there, you're alive and you're well and you're talking about your area of expertise and you're going out of your way to share it because so many small businesses, they are just caught in the everyday, right? You're most small business owners under seven figures are probably running around doing most of their work, right? Like they're even if they have a team, they're managing their team, they're probably out there doing 10, 12 hour days. They're not focusing on the things that are on their business as opposed to in it. So the more opportunity you have to do that, that should kind of give you a kick in the butt to get these things in gear so you can focus on those higher level things being featured in places, talking places, being on podcasts, producing your content as opposed to actually doing the day to day.

Yeah, that's right. I would say as far as the AI search shift that's coming, like what you're saying on this webinar that you were on, if you were to go to ChatGPT, Google AI mode and search for your service in your area, it's going to give you a list and then ask it how it came up with those results. One of the things that it's going to say is, exactly what you're saying is we went and we found, you know, have you been featured on this stuff, your authority? It's not just citations and backlinks, it's literally like are you authority in this space? And the biggest thing, there's like a land grab that's happening for a lot of businesses out there that is not just competing on thousands of reviews anymore. There's also this other side to it which we were talking about, which I completely agree with. So can you talk, can you, can you go a little bit deeper on the getting on these podcasts or these news? Like are you just cold emailing them? Are you calling them? Like how are you getting people featured on this stuff?

So a lot of it is through our network. So myself as a podcast host at Millionaire University, pretty large podcast. So there's a lot of connections that I have and my business partner as well, he is Uber connected. The both of us have a lot of connections in the media and the podcast space. So for us, it's more of about who is our client, what is his industry, what is her industry, and we zone in on where we believe they need to be, and then we first and foremost go to our network, and we find the people in our network who can connect us to the right shows or the right publications or the right media outlets, and then we. We take the necessary steps from there. So first and foremost, it's our network, which is. We've worked many years to cultivate that. My partner, he's a little bit older than me. Not too much older. I'm not. I'm not gonna out you, Rob. But he's got a ton of experience and a ton of connections that we rely on. Outside of that, we have our internal team who works on outreach. So if there's. If we identify a show that I don't have a connection with the host or I haven't been a guest on, or I don't have a degree connection to this person, we send out a. We have our team create an email outreach sequence that we put out there. And it's something where, you know, it's.

How we got connected, bro. Actually.

Yeah, exactly. Right. So there's absolutely nothing wrong with cold outreach. Right. As long as you have your messaging down and it's written well, and it's coming from a place of generosity and providing value. Those are the types of things that we put together for our clients. And that's more specifically for media and podcasting. But yeah, it's, you know, having the network is the key, but then also having the skills to put together. And that's part of what we do for our clients is build out their messaging and help them understand their messaging that we've created for them, because that goes just as far for them. They have to know their messaging too, as opposed to just us handling their outbound and inbound.

Yeah. So the strategy that you did to contact me was I was featured on upflip podcast. Then someone reached out and said, hey, you reached on upflip. Maybe you'd want to come on here. But for home service businesses, I think the strategy it sounds like is you're a lawn care company, so let's find the top 10 lawn care podcast and say, hey, such and such client is a lawn care company. They would love to have them feature on your show, blah, blah, blah. And people would eat that up because they want other lawn care companies to come and talk about Lawn care, for sure.

Well, and here's the thing, like, the perfect strategy for that is just like you said, let's use lawn care as the example. If you're a business owner, you're local, let's say you're in just an average sized Midwest town, right? There's going to be a podcast, whether it's in your area nearby or anywhere across the country, that is going to be featuring lawn care. And I guarantee you there's plenty that want to feature a lawn care business owner. So either go find adjacent shows or if you find a show, go to. Whether you're in Spotify or Apple, go to the similar shows, right? They're going to be listed right nearby. Go through and find shows that are similar. And my best advice for this, especially if you're brand new and haven't really been familiar with podcast guesting before, is start with smaller shows and you can tell they're a smaller show if they have less reviews or, you know, less star reviews on Spotify, you can kind of see through their, you know, based on how many episodes they release, you can kind of tell what size they are. Right? Yeah. Reach out to those shows because I guarantee you, as a podcast host, we like, we like. So at mu, we have a ton of people reaching out. We have to screen and filter. But if I were a much smaller podcast host, I'd be thrilled because I need to produce content and if I've got people reaching out to be on my show, yeah, I'm going to want to, I'm going to want to hear you out and probably have you on the show. So just look for shows in your specific area. And there's a website. Phil, I'm blanking on the name Pod pitch. Yeah, yeah, use that. Like, go ham on it. Right?

Go.

Just do your search and make a list of the top 10 shows you think would be a great fit. And then don't be afraid to hit the email and start doing cold outreach. If you can't find an email, go to their website and submit a lead form on their website and put it together. A nice message that says who you are, where you are, what you do. And another recommendation, have a few ideas for topics that you would like to cover on that episode. Because now the more work that you're taking off the plate of the host or the assistant, whoever's, you know, fielding those inquiries, the better off you're going to be in getting a chance to get on the show.

That's right. Okay, so let's summarize this AI search or search in general is shifting and one of the big shifts is in PR or recognition and authority building. One of the ways that you can demonstrate authority to these platforms is by getting featured in podcasts or just in general creating content, which is a lot of what I talk about. And one of the ways to get featured on podcasts is there's a tool like Pod Pitch, which it will do a lot of this outreach for you for a couple hundred bucks a month. Or you can go and find the host on Instagram, LinkedIn and cold reach out to them. But make sure you have some ideas of the things that you want to talk about. And you can have an assistant or someone help you with this. But the whole goal is that you're building authority and credibility for your business that then Google or ChatGPT or whatever is going to recognize and then show you in your business.

Exactly, yeah, dude. And you mentioned Google AI mode. I actually just did a video to my email list yesterday explaining AI mode and just, you know, doing a loom video showing how AI mode works and how it will be working in the future. Because right now it's optional. Eventually it's going to be replacing search. Right. Search as we know it at least. And it listed when I searched pest control Cincinnati in my area here, I was just testing it out. The first results it said basically this is what pest control is. And then it gave a recommendation of the top companies in your area near you and it had the top four or five results. And it was all essentially based on these companies credibility. The first one was the one that's been around here since like the 30s and they had over 2000 reviews on Google and I'm sure their website has been around forever. So they have probably a really high domain score, domain authority and that's why they were number one. So as a searcher, Google is telling me go call these guys. These are the best ones. And if they don't answer or you don't like them, here's option 2, 3 and 4. That's the future of search.

Yep, I agree. I want to shift a little bit because you mentioned about messaging and I think a lot of people get stuck on that and you said that you do help with messaging. So can you walk through like a framework or like how you help people with their messaging?

Yeah, so it's, you know, obviously it's, it's custom to every, to every client we have. But your messaging is one of the most important things that needs to be drilled down and taken as viable as for you as the owner, for you as your teammates. All of everybody who works with you needs to be bought in on your messaging. And messaging can be very challenging, especially in the trades businesses, because not everybody comes from, you know, like having training in, you know, higher level training in writing or in communication, you know, especially in the trades. We're all very skilled craftsmen, right? You're the best at mowing lawns, you're the best at doing hardscapes, you're the best at roofing, the best at paving, whatever it is. But the messaging is extremely important because that is the first thing that a potential prospect and your current customers will see and be able to use and decipher whether or not they want to go with you. So these things can be as simple as how you present your service. You know, how clearly can I tell exactly who you are, where you are and what you do right? Now this plays a lot into your web development and how you handle your website. But I need to know that you handle lawn care, that you're in Cincinnati and you guys are reputable, right? So this, and this goes from all the way from your website to your profile to how you interact with people. If you are featured somewhere, what you say about yourself, what you say about your service, how you say you care for your clients, being able to show people how you do it, right? Like have it, like you said, having content that's prepared that backs up the fact that you say we're the best lawn care company in Cincinnati. Okay, well, as a searcher or somebody viewing you, I'm going to want to see that from your website to your profile, to how you interact with people, if you are featured somewhere, what you say about yourself, what you say about your service, how you say you care for your clients, being able to show people how you do it, right? Like have it, like you said, having content that's prepared that backs up the fact that you say we're the best lawn care company in Cincinnati. Okay, well, as a searcher or somebody viewing you, I'm going to want to see that, right? I want to see the examples of how well you've done and not just have you tell me about them. So this goes social media, Google, YouTube, excuse me, video content, anything that's marketing related, any marketing materials, if you go into trade shows or home and garden shows, all your marketing material, if it's easy to digest, it's easy to read and it's super simple to understand exactly what you can do and how you can solve my problem as a consumer, then you're going to be killing the game. But it's easier said than done, for sure. And even with our clients, we have a lot of iterations on our messaging because we might put together the messaging in the first go and it might be a miss. It might not resonate as much as we want it to. But that's why we continually iterate and ideate on new messages, whether it's taglines or in your invoicing, in your descriptions, making sure that everybody is aware of and that your communication is top notch with your clients. Because that's what sticks in the mind of a client is the fact that, wow, these guys not only they called me and updated me on the project consistently in the invoice, everything was broken down and it had line item descriptions on wasn't just numbers or interior lingo, like company lingo, that I wouldn't know. But how many times, Phil, have you seen an invoice that comes from a home service provider? It's got a bunch of lingo on it. And I'm like, I don't know what that is. Like, is that important? Should I ask you about it? Now you're creating friction points. So I know I'm going on a tangent here about messaging, but it's just so darn important to have hammered out. And if I can leave one recommendation on that, it's the kiss method, right? Keep it simple, stupid. The more simple your messaging is, the less convoluted it is and the more friction points you will remove from your process of people working with you.

Yeah, there's a really good book on this called Building a Story Brand and he talks a lot about that. You're not the hero. The customer is the hero and the customer has a problem. And you have to position yourself as the guide that has an actual game plan for them. And a lot of businesses, you know, go their website like number one tree care company and then which is fine. But are you the hero or are you the guide? And how do you position yourself as the hero? And I think messaging a lot of times gets missed because people think of themselves as the hero. Because we come in and save the day, we solve these people's problems, but we're not the hero. One thing that you mentioned about the invoices getting a little convoluted and very descriptive. What we found to work best is if you record a loom video L O O M and then go through your estimates and send that along. When you send your estimate out, it will help explain exactly what you want that invoice to say and answer any questions for the customers. I think that's a huge area of opportunity for most businesses.

Oh, for sure. I use loom all the time in my own business. When I do monthly reports for my clients, I hop on a loom and I walk them through the report rather than just automatically sending them our dashboard and say, hey, here's your monthly report. I go through and they see my face and I talk about what's going on and I address each point. Now I'll hit the things that I think are most important and if they have questions on some of the other items, they're welcome to ask. But it just makes such a difference in that communication tactic because you are communicating or you are connecting with your people on a regular basis and doing a screen share and walking them through. At a minimum, it shows them that you really care about what you're doing for them. And I think home service businesses that would do something like that, man, I would sing their praises. So kingdom come.

Yeah. So quick summary on this. If you are a home service business and your digital marketing company is just sending you a random dashboard and you have no idea what you're looking at with clicks and impressions and click through rates and cost per clicks and blah, blah, blah, and they don't actually take the time to explain it to you, that's a red flag and it's a problem. You need to work with a company that actually cares and is going to explain this stuff to you so many times. It's just, this is what it is. But you need someone that's actually going to break it down and be on your team, which I think is very important. You also have this community, the Millionaire University podcast and community. Can you tell us a little about that?

Yeah. Yeah. So Millionaire University, I'm a partner in the business over there. It was originally founded by a couple named Justin and Tara Williams out of California.

They were so many times. It's just, this is what it is. But you need someone that's actually gonna break it down and be on your team, which I think is very important. You also have this community, the Millionaire University podcast and community. Can you tell us a little about that?

Yeah. Yeah. So Millionaire University, I'm a. I'm a partner in the business over there. It was originally founded by a couple named Justin and Tara Williams out of California. They were scrappy entrepreneurs, started selling satellite dishes door to door many years ago, got into real estate, ended up being able to flip a hundred homes a year out in California without Even hardly being present at closings. Turn that into an online education platform, if you will, teaching their systems and processes. Sold that for Buku Bucks. And then their oldest son was turning 18 a couple years ago and they thought, man, we kind of ruined scrappy entrepreneurs. Started selling satellite dishes door to door many years ago, got into real estate, ended up being able to flip a hundred homes a year out in California without even hardly being present at closings. Turned that into an online education platform, if you will, teaching their systems and processes. Sold that for Buku Bucks. And then their oldest son was turning 18 a couple years ago and they thought, man, we kind of ruined college for him. We also, you know, higher education in this country is broken. It doesn't make sense to go into so much debt to learn things you might not even need, especially if you're not going to be a doctor, a lawyer, or, you know, an engineer. And they said, wouldn't it be cool if there was a school for entrepreneurs by entrepreneurs? And that's how Millionaire University was born. It's just we wanted to, we still want to be a school that teaches Peak College Forum. We also, you know, higher education in this country is broken. It doesn't make sense to go into so much debt to learn things you might not even need, especially if you're not, you know, going to be a doctor, a lawyer, or, you know, an engineer. Yeah. And they said, wouldn't it be cool if there was a school for entrepreneurs by entrepreneurs? And that's how Millionaire University was born. It's just we wanted to, we still want to be a school that teaches people how to go make money and live in abundance as opposed to going into debt, not having a plan, just doing what the man told you to do. Right. And the impetus was, and still is the podcast. So we bring on top entrepreneurs such as yourself, Phil, to not only share their story, but talk about their business and talk about entrepreneurship in general and how they do it, how they got into it. Talking about the pitfalls, the struggles, talking about the highs, the lows, everything in between. And we want to make sure that we are inspiring and providing actionable advice to the next generation of entrepreneurs, whether they are, you know, a 35 year old guy or gal that's sitting in an office and wants to get out and start a business or, you know, a 16, 17, 18 year old who's considering college or not. Right. We want to make sure that people know there's other options out there. And ownership is, for me and so many others like me, it's the key to the happiness that you. That you want in life and the financial freedom, the general freedom that you want in life. So that's how MU was born. And we've got one program out there right now, but, you know, our big, hairy, audacious goal is to kind of be maybe even a physical school someday in different parts of the country where the professors, quote, unquote, are entrepreneurs and they are running businesses and they're teaching courses at the school. So we. We have many different iterations. It changes every month. But, you know, that's kind of the big impetus for it. And I started working with them almost two years ago when I was interviewed by Justin on the podcast. I was episode 29, so one of the first few on there. And I was talking about starting and growing a digital marketing agency from scratch. And he and I stayed in contact for a few months afterwards. We got along really well, realized we had a lot in common, and he asked me if I'd be willing to come aboard at MU to help them get their marketing off the ground and also be a podcast host and make a couple bucks with them and also earn equities. So I was like, sure. Especially never been a host, but why not? It'll be fun. And been doing it ever since. Man, I absolutely love it.

Wow, that's really cool. I didn't know the whole. The backstory and everything when I was a guest. It's. That's pretty awesome. And the course, like, what's in, like, what materials? And is it teaching people, like, here's how to start a business. Here's how to know, like, learn skills, get customers, or.

So the Build My Money machine. So we launched that last October. I'm not sure if the doors are open right now, because we had one cohort come in, and it was more of kind of the absolute basics, like, mindset and getting into the mindset of becoming an entrepreneur. Because I don't know about you, Phil, but there's so many things that if you are, if you're not, you know, you weren't naturally born into entrepreneurship, but you want to be one, and you got that bug. There's so many things that you kind of have to break down based on the way a lot of us were raised and a lot of the way our country is like it. You know, back in the 18 and early 1900s, it was like 80% of Americans were entrepreneurs. They owned businesses. Now it's like, what is it, 10%, 6 to 10%? Something like that. There are very few entrepreneurs out there. But it's having a massive renaissance. So in order to get to that stage, there's a lot of deconstruction in the old noggin that needs to happen. And that's kind of what Build My Money Machine initially starts to do. And we're in the process of talking about possible membership, maybe a couple different options for increasing our program offerings. I've been talking with my partner Justin on that. So we got some cool things in the works. But still, our big focus right now is still the podcast.

Yeah, yeah, Very cool. Even eventually, like having some coaches with business owners and stuff. But the whole go to school, get good grades, all that is like, it's okay for the right people, but also it's not right for some people. And I think that a lot of people like me, I didn't know that there was a different way or any other opportunities. Right. It's just like, this is the path that everyone does. Right?

Yeah, yeah. You go to high school, you go to, like, your parents say, go to college, or even if you don't, they're like, well, go get a job. And it's like, man, you know, I told you earlier on the show I was doing lawn care and I was an entrepreneur and didn't know it.

Yeah.

I thought I was just screwing around, making money to, you know, I don't know, blow on, you know, smoothies. Right. Yeah. And if someone had told me back then when I was 18, like, hey, maybe instead of going into debt to go to college, you know, you've got like 15 people paying you good money for all this lawn care stuff. I don't know, what do you think about maybe making a business out of that? And honestly, I probably would have been like, that's crazy. I can't do that. No one's ever told me that. But why would I think that? Then the other half is like, maybe I am an entrepreneur. Maybe I should get into that. So it's, yeah, like, my journey. I had a lot of mindset shifts that I had to go through. And I, you know, through the school of hard knocks and getting into entrepreneurship, but mostly learning at jobs that I hated.

You know, this is a really important point, and I think that it ties this all together, is that, like, I used to be very self conscious about sharing my journey as an entrepreneur. The highs, the lows, successes and all this stuff. But when now, like when you think back when you're 18, like, if you would have seen a reel or something or something on social media about, like, wow, this person actually did this thing. I think for business owners, we get a little bit worried about, oh, we're just boasting or gloating or about, like, you know, I don't want to come off as that guy or that woman, whatever. But I think there's a layer to sharing to then motivate other people to do things that, like, this is possible and this can be all good. And I think there's hopefully that will help kind of break people's mindset down that, like, creating content is not just to glorify yourself and be all this great stuff. It's to help other people.

Exactly, dude. And it's funny, I was just listening to Cody Sanchez on the micro podcast yesterday, and she was talking about how she had the same thing when she started out. She's like, I was afraid to document and share because it felt like it was gloating. You know, I had been doing really well. But at the same time, she was like, I decided to work against that and to share everything and talk about what we're doing and get very detailed and in depth because there's somebody out there who can learn from my experience. And, like, her goal is to make 1 million entrepreneurs or business owners, whatever it was. And she said, if I don't share, I'm doing people a disservice. She said, there's so many entrepreneurs out there who just go about their business making millions of dollars doing really well, but nobody would know it. And that's okay. You don't have to share. But think about all that knowledge and all that experience you have that could inspire someone who may have otherwise not been inspired to go start a business.

Exactly.

It's crazy.

Yeah, exactly. Well, Brian, this has been great, man. I appreciate the transparency and just the communication, like with, you know, your open book, which I really appreciate that. So where should people go to learn about you, your business, the podcast, all that same time?

She was like, I decided to work against that and to share everything and talk about what we're doing and get very detailed and in depth because there's somebody out there who can learn from my experience. And, like, her goal is to make 1 million entrepreneurs or business owners, whatever it was. And she said, if I don't share, I'm doing people a disservice. So there's so many entrepreneurs out there who just go about their business making millions of dollars, doing really well, but nobody would know it. And that's okay. Yeah, absolutely. So you can check out Ricochet Digital marketing. We're getting bigger and we're growing really quick. There's actually going to be a rebrand coming up, but for for now, it's Ricochet DM.com. so R I C O C H E-T D is in digital amazonmarketing.com you can check us out there. You can find me on LinkedIn. That's kind of my most, most trafficked social media network, if you will. And then on Millionaire University, check us out millionaireuniversity.com and then on any podcast player you're on, just look up Millionaire University and we bring on awesome entrepreneurs like Phil and we chop it up about entrepreneurship, man.

Awesome. Well, thanks, Brian. Appreciate everything.

My pleasure, Phil. Thanks for having me, man. Sir. Hey, you don't have to share, but think about all that knowledge and all that experience you have that could inspire someone who may have otherwise not been inspired to go start a business.

Exactly.

It's crazy.

Yeah, exactly. Well, Brian, this has been great, man. I appreciate the transparency and just the communication, like with, you know, your open book, which I really appreciate that. So where should people go to learn about you, your business, the. The podcast, all that?

Yeah, absolutely. So you can check out Ricochet Digital Marketing. We're getting bigger and we're growing really quick. There's actually going to be a rebrand coming up, but for now it's Ricochet dm dot com. So R I C O C H E T D is in digital Amazon marketing.com you can check us out there. You can find me on LinkedIn. That's kind of my most, most trafficked social media network, if you will. And then on Millionaire University, check us out millionaireuniversity.com and then on any podcast player you're on, just look up Millionaire University and we bring on awesome entrepreneurs like Phil and we chop it up about entrepreneurship, man.

Awesome. Well, thanks, Brian. Appreciate everything.

My pleasure, Phil. Thanks for having me, man. Sir.