Spending more on ads doesn't drive growth unless you know which campaigns generated calls. Use unique phone numbers per campaign, whisper messages to reps, email alerts, and CRM tracking to match calls to specific ads and cut wasted spend.
Look, if you can't tie every single phone call back to the campaign that it came from, you're wasting money. And the simple fix for this is use tracking phone numbers. When someone calls that number, put a whisper message on it and the whisper message says this is a call from a Google Ad. It tells your CSR where the call came from and it sends you an email. And worst case, if you don't catch it on both of those fronts, have a check and balance on your CRM that says the call came from this platform, but the job campaign came from this platform. Then you just line it up at the end of the month. It's not rocket science, it just takes a focus on operations tied in with your marketing team that actually cares about delivering results to make it all work.
