Phil Risher audited 150+ home-service companies and found massive revenue leaks. One spent $22,000/month on ads with 1× return because ROAS wasn't tracked. Another added $150k annual profit by implementing a 14-day nurture sequence that lifted close rate from 47% to 52%.
Last year, my team and I audited over 150 home service companies doing between $1 million and $10 million. We had a client spending $22,000 a month on Google Ads, getting exactly $22,000 back, so a 1x return. He was literally bleeding cash and he didn't even know it because nobody was tracking return on ad spend. Another company, we looked at their estimate follow-up process and they were closing at 47%, so pretty good. We put a 14-day nurture sequence on their open estimates, so we followed up with texts, emails, And they bumped up to 52%. That 5% jump in estimate close rate was worth $150,000 a year. Same business, same leads. We just plugged the leaks. Here's how you find your biggest leak right now. Pull up your CRM or your call tracking and answer these 3 questions. First, how many leads came in last month and how many turned into booked jobs? If your booking rate is below 60%, your call handling is leaking. You need a script, you need to capture contact info every single time, and you need a follow-up sequence for the ones who don't book on the first call. Second, How many estimates went out and how many were closed? If your close rate is below 50%, you don't have a lead problem, you have a follow-up problem. Set up a 14 to 21-day estimate nurture sequence, text, emails, phone calls. Third, what's your return on ad spend? If you don't know the answer, you don't know that you spent $2,000 and you made $10,000, that's the leak. Every ad should go to a dedicated landing page with a tracking number so you can see exactly what came from it. Pick whichever number looks worse. That's your 20-minute discovery. Fix the one thing first before you spend another dollar on marketing.
