Phil Risher's home-service business captures 300 qualified leads a month with an AI estimate calculator on its website. Ask visitors two questions, cost and timing, get their email and phone, feed them into follow-up. The platform doesn't matter. The system does.
This is exactly what we did at My Home Service Business. On our website, they ask the exact questions: how much does it cost? When can you do it? So I built an estimate calculator to give them an estimate, and I built an online scheduler to get them a schedule. Come to the website, that thing generates 300 leads a month still to this day, just from that thing. Now, in the day of AI, you can build a simple estimate calculator and those questions, pop them in there, trade your email address and phone number, put them in your sequence, and then boom, you have it all done. And the messaging lines up. So I love it. There's so much when it comes to the message over media. For anyone that's watching this, anyone that says like Meta ads don't work, Yelp ads don't work, Google ads don't Andy doesn't work. They don't work for you because you don't have a game plan for it. The mailers don't work. All of these things can work if you do it right. You just got to have a system for it, and the message matters the most.
