Most home service websites use generic stock photos and testimonials, but 87% of people research offline first. The real conversion driver is authentic photos of your actual team doing the work, not repetitive images of gutters or workers in overalls.
Testimonials on your homepage is not enough. Right now there's a huge issue with AI slop stock photos on people's websites. 87% of people do their research offline, and then when they go to your website, all they're looking for is a couple signals. And the number one thing is logoed up people and real stuff. They don't want to see a stock photo of the same guy cleaning gutters on every single website. They don't want to see a stock photo of a roof. They don't want to see a stock photo of some random guy in overalls doing H Vac work. They want to see a real person like this with a logo doing work that looks real. Just because you have testimonials, it's not enough. You need real pictures on your website to convert website traffic into actual leads for your business.
