Phil Risher says most home service businesses use generic AI content that tanks SEO and trust. Instead, start with real customer problems from call transcripts, add your company's knowledge, then use AI only to polish. He claims this approach can rank you in 14 days.
Using AI to create content is hurting your business. If you have an idea for content and you go to ChatGPT and say, hey, can you help me write a blog post about this? Can you write me some social posts? Can you write me a video script? This is called AI slop. This is what Google and these other platforms do not trust, nor do they want being created because it's nothing unique or new and it shows them that you are creating content that they already know about. The bigger problem is that if you're working with a marketing company and they don't know anything about your business, right? They're just doing some keyword research and then they go and they take a keyword and they say, Let's create some content on this and let's try to figure out how we can make this unique when they don't know anything about your business and then they put it on your website. Do you think that this is going to help you or it's going to hurt you? Is it going to build trust or lose trust? Obviously, it's going to lose trust. The way that most people create content right now is they start at the top, which is ask AI for a topic, then AI research this and create content, then okay, let me read it and give it a little bit of secret sauce or whatever information and then post it. What you should do is flip that the other way around. You should start with your customer problems, which come from your customer call transcripts. Then you should layer in a knowledge base or information about your business, and then you build content with that. Then you can fill in the gaps with AI, like, okay, you know, how should I phrase this or say this thing? But the overall problem that you're addressing and the content is all unique. This is how we rank clients in AI search in 14 days after we create content for them. If you want to see the playbook, comment agent below and I'll show you.
