Short YouTube video (Phil Risher) offering a marketing tactic for smart-home/HVAC service businesses: run a giveaway during shoulder months (e.g., January–March) to generate leads and sales opportunities—prizes include a new HVAC unit, discounts (e.g., $2,000 off), or memberships—so businesses can populate schedules and cross-sell services during slow season.
Here's how I'm going to get my clients hundreds of leads during shoulder season. Running a giveaway. Giveaways are the perfect opportunity to have people enter to win some grand prize and the second place prize. Everybody wins and it's an offer that you give to them. Let's say you run an H Vac company. You do a giveaway in January, February, March for a new H Vac unit, then everyone enters to win in your database and outside of your database, you promote it. The first place winner wins. The second place winner gets $2,000 off a new H Vac unit. What this is going to allow you to do is to get a bunch of leads coming in, have opportunities on the books, and then close them out during your shoulder season. It doesn't just have to be for a large big H Vac unit. It could be for something else like year long membership. To make sure that your 2026 H VAC unit is taken care of for the entire year, don't just say, oh, it's shoulder season, it's slow. Think about ways that you can generate leads for your business and demand so that way you can cross sell services and get jobs on the books for your technicians and sales opportunities for your salespeople.
