A short YouTube clip by Phil Risher advising businesses to use monthly email newsletters to build lifetime relationships and cross-sell services so competitors don't 'steal' customers. He frames lost sales as a failure to communicate offered services and offers a DM-based audit, citing a playbook that helped a company generate $263,000 from an email newsletter.
Here's how your competitors are stealing your customers without lowering their prices. They are building a lifetime relationship with your customers. You see, most people come into a business for one service and they get cross sold a bunch of other things and they start stealing your customers. I'm sure you've had a customer that said, oh, I didn't know you did that, or oh, I actually found this company. Do that. And you're like, whoa, I actually do that kind of stuff. This is how other companies are stealing your customers. They're not building a lifetime relationship with them, so you're not getting the lifetime value out of the customer. This is why you need to be doing an email newsletter every single month, cross selling different services, making sure that your customers are aware of all the services that you provide. If you're losing customers and you feel like the only way to keep them is by lowering your prices, DM me audit. And I'll give you the exact playbook that we implemented to help a company generate $263,000 from their email newsletter, and I'll show you exactly how to do it.
