Phil Risher walks through how a Christmas-light company doubled its shoulder-season revenue to $500,000 in January-March by planning eight months ahead with structured marketing, tracked ad spend, and cross-sell strategies. Seasonal businesses that wait until off-season hit cash-flow gaps and layoffs.
We made a Christmas light company half a million dollars January, February, and March. The problem is with most seasonal businesses is that they have shoulder season, and shoulder season every single year hits them square in the face and they don't have a game plan. This business that does Christmas lights said, this is the year that I'm fixing that. So 8 months ago he hired us, said January, February, March, I want to make money and I don't want to be sitting around trying to lay off my people and hire new people. So what we did was we put together a game plan for him that tracks his return on ad spend. It sets up cross-sell opportunities for his past prospects and customers. This year he doubled his revenue in shoulder season and generated half a million dollars because he had a plan and he had a team to execute with. If you don't want to go through shoulder season next year and be frustrated and trying to figure out what you're going to do and how you're going to cash flow everything, and you actually want a marketing partner that cares and wants to plan with you, that's exactly why I built my company. I love the opportunity to talk to you and see if we might be able to help you grow.
