Phil Risher says 27% year-over-year growth requires ditching keyword blogs and Google Ads for AI-driven discovery. His clients rank #1 in AI search and get found through ChatGPT via Yelp ads. Businesses still using old tactics will decline in 12 to 24 months.
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One way that I know that we can get 27% growth year over year for our clients is that we're constantly staying ahead of what's shifting. A lot of business owners right now are worried about lead volume next week, next month, and I'm not saying that's bad, but there's a huge shift, like literally from Yellow Pages to Google search, now Google search to AI mode that businesses are not prepared for that's coming into the future. And so when I think about how do we prepare our clients 1 year, 2 years out to make sure that they're growing $250,000, $1 million year over year, and right now we're in this tumultuous time of huge shifts happening, and it's by having someone who's making sure that they're forecasting for the future, watching the Google things that are happening over the months and making shifts in the operations and not running the old playbook. Where the old playbook is jam a bunch of keywords into blogs and try to rank here, running search ads in the old platform that has nothing to do with the new platform of AI mode, not creating content because no one searches on Facebook for home service businesses. All of those things are dead. And if you're not positioning your business to be ahead, then in the next 12 months, 24 months, you're going to start seeing a decline because the old playbook is dying. We already have a bunch of clients that rank number 1 in AI search in their target area. We already have clients that made shifts from Google Ads to Yelp and are being found on ChatGPT through Yelp ads. So there's a huge first mover advantage in this big shift. And if you want the playbooks and the systems and a company that's forward thinking and knows what's coming down the pike and is already executing on it, literally adding $250,000 to $1 million in the next 12 months, comment growth and I'll get you the playbooks and show you exactly how we do this for your business.