Phil Risher says agencies waste money on generic social posts and AI slop blog entries. Real brand authority comes from technical SEO: service area pages, optimized title tags, meta descriptions, and H1 headings that AI actually uses for rankings.
If you have to build brand to build authority, and that's how you're actually going to show up in AI mode, it kind of all has a through line there. If you're spending money on social media and you're not creating real stuff, whether it's videos or real type of content, like happy birthday or like, you know, generic review posts or something like that, that to me is a waste of money and time. And I'm not saying like social media is the end-all be-all to grow your business, but it does build trust with these AI platforms. The second thing is if you're paying for SEO and they just like Keep your Google Business Profile updated, some generic blog posts to just like keep you relevant. That to me is just like AI slop and it's not helping. There's something that's to be said about like optimizing your Google Business Profile, but if they're just adding blog posts to just add generic blog posts, like there's not much juice there. It's like a waste. Technical SEO, like building out service area pages, building out services pages, title tag, meta description, H1s, that's really important right now from a technical perspective because that's right now what they're pulling from. Click here for the full episode.
