Phil Risher, who spent seven years at a $35 billion company, says growing businesses reward their team with uncapped pay and build revenue through referrals and repeat customers, not one-off sales. Listen to complaints as free consulting. Make your technicians and customers the brand itself.
Yeah, I spent 7 years inside a $35 billion business, and here's what it taught me about home service. You don't cap pay, you cap nothing. Referrals, upsells, cross-sells, repeat customers. When your team wins, you win. Listen to your customers, not just your team. Complaints are literally free consulting, and the best companies evolve by hearing them. Build community, not just clientele, and your technicians, customers, and neighbors are your brand. Reward effort, listen deeply, serve locally, and that's the playbook.
