Phil Risher says newsletters don't make money. The money comes after someone opens an email and shows interest. Use direct subject lines like "Schedule Spring Inspection" or "$500 off a New Generator," then follow up with a call or email asking for an estimate.
Yeah, but newsletters do not make money by themselves. The follow-up does. You might be sending out an email and it sounds like branding, like, oh, I just want to stay top of mind and talk to these people. Okay, cool, that's fine. But the follow-up is where the revenue is actually made. And what you should do is when you send out an email, in the subject line put like, you know, scheduling service for spring inspections or $500 off a new generator. And then when someone opens that email, they raise their hand and said, I'm interested in what's inside of this content. Then that is when you can call them or send them a second email. And obviously, don't be creepy, don't be annoying, or call them and again, don't be weird. Just say, "Hey, not sure if you heard or not, we have a promo going on for $500 off. Do you want us to stop by and give you an estimate?" What you're doing is you're turning a raised hand, a signal, into actual intent and a call to action.
