Phil Risher argues agencies waste time chasing new customers when they should first fix their sales funnel leaks and squeeze more revenue from existing leads and past clients. This "bucket-filling" strategy generates quick wins before layering in new acquisition tactics.
Why do you think it is that you are able to help people grow so quickly? Because most agencies start with just running more ads or doing more SEO and looking at new customer growth. Where we start at is filling the holes in their bucket to capitalize on what's already coming in, and then also re-engaging their past prospects and customers that already know, like, and trust them, and cross-selling them services right away. And this is why most agencies say, give us 6 to 12 months, because they have to get all the new stuff running, where we just fix the holes in their bucket, capitalize on all the people in their database, and make money that way, and then layer in all the new stuff.
