Phil Risher stopped screening 28 resumes on job boards and started posting on LinkedIn instead. Better candidates came to him, already knowing his company was trustworthy. Content marketing works for hiring.
I know hiring for home service business is one of the biggest nightmares. I had 28 technicians trying to hire all these people going on indeed finding people filtering through their resumes. But I had a recent experience that changed the way that I thought about hiring, and that is creating content as the good guys and standing out in the marketplace allows people to know that you actually do things the right way. And for me, I've been creating content for the past year or two on LinkedIn recently I business owners, you should not be ignoring creating content online to help build trust. It's not just about getting new customers, it's also about getting great team members for your company. If you need help with this, shoot me a DM and I'll walk you through the process.
