Phil Risher shows home service businesses how to turn email opens into sales. Send a promo offer first, then follow up only with people who opened it to schedule an estimate. It's a simple two-step that catches people who showed interest.
Here's an email marketing strategy for home service businesses that nobody else is talking about. You need to send out an email promo to your database. This can be something that says $500 off a new generator. Get a free inspection of X, Y, and Z. When you send that email out, all of the people that open that email need to get a second email. The reason that this crushes for businesses is because one, you sent out a promo and you had intent, which means they opened the email. Now, those people that showed intent, you send them a second email, which is a direct call to action that says, I'm going to actually be around the corner from you to get an estimate. Then they respond and say, yes, please put me on your schedule. Now you're creating sales opportunities from your email newsletter.
