Phil Risher shows home service businesses how to hit 50% email open rates. Use 4-6 word subject lines that are direct and spark curiosity, like "schedule your service now" or "get $50 off a new generator."
50% open rates
Four to six words
$50 off a new generator
"schedule your service now"
Home service businesses are using this secret subject line to get 50% open rates for their email. First, they're keeping it four to six words, and they're saying things like schedule your service now or get $50 off a new generator. They're making it so direct and to the point that the people receiving this email are clicking into it to see what do they need to schedule for? What are they getting a discount for? What do they need to do? The whole point of a good subject line is to peak curiosity and have people go in and actually want to read what's inside of it. Take advantage of the opportunity.
