YouTube video (Phil Risher) explaining how to use Google Local Service Ads (Google Guaranteed) to estimate lead costs by zip code and industry. Demonstrates entering a zip code (20874), selecting an industry (HVAC), and reading Google’s per-lead estimate ($25–$38), then extrapolating to a 10-lead budget ($250–$380).
20874
$25 to $38 per lead
Approximately $250 to $380 (10 × $25–$38)
How much do leads cost in your area? So on Google you can see how much leads cost. These right here are called your Google guaranteed. They're called Google local service ads. And the way this works is when someone searches for H vac near me, carpet cleaning near me, whatever, Google shows these ads. So how much do these ads actually cost? This is a good baseline to figure out how much you should be spending on ads for your business on leads specifically. So over here, this is called your Google Local service ads. And what this allows you to do is to type in a zip code. So let's say 20874, let's say you want one lead. Then you can select your industry and let's say that you do H Vac, for example, then you can estimate your budget. And what this says that one lead in this zip code is $25 to $38 on Google. So what this tells us is that if we want 10 leads, we need to spend $250. Right? We can go here and click 10, 250 to 3.
