Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

How much should I spend on marketing? 🤯

23 Oct 2022 · 0 min

Watch on YouTube

0:15

Phil Risher advises clients on setting a marketing budget using a simple rule-of-thumb: base it on monthly revenue and apply a percentage. He says clients typically spend 3–10% of revenue and presents this range as a starting point for next year’s marketing allocation. The chunk is a brief spoken recommendation from a YouTube video.

Questions this video answers

3–10%

Take your monthly revenue and divide it by a percentage (rule-of-thumb guidance to use a 3–10% range).

More from Phil

39:25

The Biggest Shift in Search Since Google Itself

2d ago

1:22

AI slop is quietly killing your website traffic

2d ago

0:43

When your agency tells you to raise your ad budget, who benefits most?

3d ago

1:08

AI rewards companies that look real because they are real.

3d ago

38:41

Your Business Is Growing. So Why Are You Still Broke?

3d ago

1:00

ROAS tells you what a lead is worth.

3d ago

0:46

Start upstream with real conversations, not with generic AI output.

4d ago

1:03

If an agency only tells you what’s broken, they’re not the right agency

4d ago

0:47

you're blaming Google for a problem that happens after the phone rings

4d ago

0:39

This is where long term marketing beats short term tactics.

5d ago

0:17

Marketing and sales have to work as one system.

5d ago

See all content