Phil Risher explains how local service businesses can rank in Google for multiple cities by creating dedicated pages for each service area. Use city-specific copy, photos, case studies, and testimonials on each page instead of duplicating content across locations.
One of the best ways to build a map around your business to create a service area is to create specific service area pages on your website. What this looks like is to create a page on your website that says the service that you offer with the city that you want to target, and building these out over and over and over again. What you want to make sure is that you have unique content on these pages because Google actually scrapes them and they will penalize you if you have duplicate content. And so these pages should be built uniquely with those specific cities and services listed out. You can do this by adding pictures of that city, you can do this by adding case studies or testimonials from people in that city, as well as unique pictures. But this is a great way to show Google that you service this area. And when people search for that service in that city, it may not be where your headquarters is, but it allows you to show up in the Google search engine results page. Be sure to hit like and subscribe. We co host content about growing local service businesses and we'll see you in the next video.
