Phil Risher breaks down a three-part marketing strategy for small businesses: get visible through Google Business Profile and local ads like Thumbtack, set up contact forms and chat to capture leads, then follow up with email and text to move people through the funnel.
How to Create a Marketing Strategy for a Small Business now, in this video, we're going to go through the three components of a marketing strategy and I'm going to give you a couple tricks and tips to get you started. So the first part to a marketing strategy is creating visibility for your business. If no one knows about your business, they're not going to be able to do business with you. So one way that you can get visibility for your business is to set up a Google business profile so that way people searching in your area will find you. The other thing you can do is pay for local ads on like thumbtack, Yelp, Google. This will allow you to be found the second part of a marketing strategy is conversions. So once people do find you, can they interact with your business? Whether that's through a contact form or something where people can chat with you. If you're on the job and you don't have anyone answering the phone, you might miss out on leads. So setting up some type of text or chat feature or having a customer service representative. And then the third part is retargeting. This is probably the most important one, taking all of your customers and prospects and emailing them and texting them to keep them going in the funnel.
