Phil Risher shows small business owners how to get free marketing help by hiring college interns through Handshake.com. Post an internship listing, have students create a year's worth of social posts and emails over the summer, and use college credit or unpaid positions when you're bootstrapping.
Here's one of the best strategies to implement. And I actually use this. When I had another business and we had $0 in revenue, and I had three marketing team members that were working for me, what you do is you go to a local college or university and you offer a free internship for college students for a marketing position. Those students want experience in marketing, and they want to build a resume, and they're willing to do it for free or for credit from the school. So there's a great website called handshake.com where you can actually set up on all the job boards for the colleges in your area. You can offer different jobs based on the criteria that you want. Then you can tell them, hey, watch this video and build this out for me. Figure out what to do. And that is their job is to literally start a marketing building, all this stuff. What you can do is have them build out, like, content for every single month and just have them work on that for the summer. So that way you have all your social posts for the entire year, all the emails for the entire year. Let me know what you think.
