Phil Risher shows how to optimize a small business for local search using Google Business Profile. Add all the service areas you want to target, then complete your Services and Categories section with one primary category and individual services that match what you actually offer.
One primary category.
So we came across this article, 13 Local Marketing Strategies for your Small Business. The number one is Local Search optimization. And the number one you can see right here, Google Business Profile. There's two things that you can do from a local optimization strategy on your Google Business profile. The first one is go to your info, make sure that all of your locations that you want to target are in there. So if you have 10 cities or 20 cities or counties or or even states, make sure that they're all in there. Because what Google does is if your location is in there, it's going to say, yes, you do service in this area. The second thing that you can do is to make sure that your services and categories are all filled out. And this is really important. You can only name one prime category, one of your one main category that you offer. So if you do like H vac, plumbing and electrical, you want to make sure that you select the one that you want to be known for, number one. And then you can also build out all your other services. If you do a bunch of different services, you can make sure that they're in there. That is how you can do local optimization on your.
