Phil Risher shows how local service businesses rank faster on Google Maps. Physical proximity to the search area matters most, reviews are a dominant ranking signal, and setting your Google Business Profile to specific subcategories like "air conditioning contractor" helps surface relevant keywords.
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They have a physical address in Knoxville. So location is a big part of your ranking and so if you're not located in Knoxville it's gonna be really hard to show up in Knoxville unless there's no other businesses for them to show. So I would focus on getting reviews to get above these because if you don't have enough reviews you're not gonna be shown here again. It's another reviews are the king of these two sections but that's gonna be a really important thing also to note. We wanna make sure that their main category is H Vac contractor. So if you put something in there like say you change it with some H Vac contractors do we would recommend doing this as air conditioning contractor. Heating contractor if you're a seasonal type business and that's one way that you can get a leg up on these keywords here. Instead of H Vac it can show AC contractors. Let's see.