This is a YouTube video titled "They'd been in business 20 years. but no one could find them online. #shorts" containing a monologue by Phil Risher recorded in June 2025. Phil discusses a case study about helping a local lawn care company improve their online presence through targeted SEO strategies, resulting in significant local search ranking improvements within 60 days.
We started working with this lawn care company and they have been in business for 20 years. And when you did a search for lawn care in their specific city, they were nowhere to be found. And the problem was that they were paying for marketing services and SEO that was doing SEO for all over the world. It wasn't local marketing that was optimized for their local area. So what we did was we rebuilt their website and we optimized three main parts on every single page. It was their title tag, meta description, and H1. And inside of those three areas, we had the service that they offered with a city that they wanted to target. After that, we built out what are called service area pages, which help them build a map around their business. This helped them start ranking for local keywords, and within the first 60 days, they started ranking number one for over 20 keywords. Just by optimizing their website correctly.
