Phil Risher talked to five home service business owners who all made the same mistake: no plan to manage and convert the leads they paid for. Without nurturing leads, paid marketing spend gets wasted.
I talked to five home service business owners this week and they all made this same fatal mistake not having a game plan to manage their leads. They all wanted more leads to grow their business, but what they weren't doing is the leads that were coming in. They were not nurturing them. They were spending money to get leads, but they weren't getting the most juice out of the squeeze. See what I did there? Basically, you need to have a game plan to nurture every single lead because you're paying for it already. So you need to make sure you have a plan to actually convert that lead into a sale and into real revenue, which is where most people miss the mark. If you feel like you don't have a game plan to take advantage of all the leads that you're getting, DME audit and I'll do a complete audit of your sales funnel and give you the game plan to help you 2x your business.
