Phil Risher helped an air duct cleaning company grow from $3M to $5M in revenue, then sell to private equity. He used lead generation, CRM data, and GoHighLevel automations focused on return-on-ad-spend, then built his own firm offering fractional CMO services to home-service businesses.
One of my clients was a $3 million air duct cleaning company, and he needed someone to come in to help him grow his business. So I went there and my worlds collided. My enterprise experience of running a local service business, my digital marketing experience of data-driven and leads. His business went from $3 million to $4 million, and then $4 million to $5 million, then sold to private equity. And he was like, hey, you need to go help other home service businesses do this. So that was in 2019. And so now my company works with $1 million to $10 million home service businesses, and we're basically a fractional CMO for those specific type of businesses, all full funnel from lead gen to lead nurture to retargeting past prospects and customers. We do the full thing and we pull data from their CRM and we build automations to go high level, and then we do all the front end stuff correctly with ROAS and data.
