Phil Risher says home-service businesses can hustle to $1 million, but hitting $10 million needs a "second engine": data, automation, and marketing systems. His book The Second Engine maps what each revenue bracket from $1M to $10M actually requires.
Your first million came from hustle. To get to $10 million, it needs a whole second engine. What I found by working with home service businesses over the last 7 years was that to get to $1 million, you can be the best salesperson, you can be the best technician, everything can run around you. You have all the plates swirling around you. But if you want to get to $10 million, it takes a second engine. You can't just rely on warm referrals coming into your business. You can't be the number one salesperson. You can't be the only technician. You have to have an engine that creates growth. And that's exactly why I wrote the book, The Second Engine. was because it gives you the system. It helps you build the data layer. It helps you build the automation tech stack layer, and it helps you build the marketing on top of the data and automations that actually creates a snowball of growth. And we found that there's 3 specific sections in that book: $1 to $3 million, $3 to $5 million, and $5 to $10 million. They all take a little bit different engine to help them grow. If you want a copy of it, comment book below and I'll get you a copy.
