Phil Risher shows service businesses how to test their visibility in AI search tools like Perplexity and ChatGPT. Search "HVAC repair near me" and ask the AI why your business didn't appear, then fix the gaps it reveals. AI-focused content now matters as much as traditional SEO.
Go on Perplexity, ChatGPT, whatever, and type in HVAC repair near me, or whatever it looks like for your service. It's going to give you results. Ask it, how did you come up with these results? What was the criteria you used to find these results? It's going to tell you what it used. Then you can say, well, why did you not pick me? What am I missing? What do I need to focus on? It's going to tell you the stuff that you need to do. What do you get rid of? What do you focus on? In my opinion, if the old school SEO stuff that you were doing is going to then transition to the new school stuff, it's more about adding the content piece on top of it, which has shifted the game of content just for likes and shares and maybe some leads to actually bolstering the school SEO stuff when it comes to the AI platform.
