Phil Risher says AI platforms like Google Search and ChatGPT look for licenses, certifications like NATE and IICRC, and proof of insurance when deciding what to recommend. Put these credentials front and center on your website with links to verification so AI systems have the evidence to trust you.
You gotta make sure that you have your licenses. What we found is that AI platforms love that stuff. If you're trying to train these AI platforms on your business, you have to give them the content to train on. If you're Nate Certified, IICRC certified, another thing you can do is add your certificate of insurance on your website because this shows that you have real insurance and that you're a legit company and it trains these platforms that you have the certifications. So have the logos of your certifications on there, link out to the certifications if you can, but as much stuff as you can on there from licensing and certification because from a trust perspective, they want to be able to recommend someone on Google search. They're just showing you a Google profile and like a little snippet of the website. On ChatGPT, they're saying, hey, you should choose this company because da da da da, and they're trying to give reasoning behind it. Yeah, so you got to give it that ammo so that it can make the best decision. And this is one of the things they look at from a credibility perspective.
