A business needs to be discoverable before it can get booked. New automated agents and voice customer-service tools let companies turn that visibility into actual bookings, and widespread adoption is coming soon.
I think setting yourselves up to be discoverable, and then if you're set up to be discoverable, you're positioned well to then also be bookable if you have the right stack behind it and you're already sort of using agents to book things, whether it's a voice CSR. The doors are opening from a technology standpoint to make that possible. And once they're open, it's going to be floodgates, I think.
