If you want real growth, track these three numbers relentlessly #shorts

There's really three main metrics that someone should be tracking for marketing. The first one is your lead count. If you did 100 leads last April and you want to grow 20%, you need 120 leads this April. The other big one is quotes. The reason quotes are important is because that will tell you if your lead quality is actually good and if your lead management plan is good. If you want to grow your business 20%, you need to do 20% more quotes. And the last one is your new customer count. Specifically, when it comes to marketing, if you're not tracking your new customer data, you're not going to know if it's all returning customers or new customers or and also you're not going to know your customer acquisition costs, which is the amount of money you spend on marketing divided by the number of new customers that you got. So those are the big three when it comes to marketing and metrics that you should be tracking to make sure that your marketing is working.