Phil Risher breaks down three steps for home service businesses to add $1M in revenue: track ad spend in your CRM to optimize budgets and keywords, build a conversion funnel that captures emails and nurtures leads, and run retargeting plus email newsletters to cross-sell existing customers.
If you want to add another milli to your revenue in 2025, here's how. First, all the money that you're spending on ads, you need to have a way to track your return on ad spend inside of your CRM. This will show you if it's working or not. Then you can increase your budget, decrease your budget, change your keywords, optimize your landing page, or whatever you need to do to make sure that you're growing your business and your money's actually making money for you. Second, you need to have a conversion funnel set up in your business that turns every single lead into a sales opportunity. Also, get their email address, put them in nurture sequences, and close deals. The last piece of this is having some type of a retargeting campaign. Every single prospect and customer that's ever come through your database that you've paid for this lead needs to go into an email newsletter where you cross sell services, educate the customer and get them ready to buy again and come back into your funnel. If you need a proven playbook to help you grow your business and you're not firing on all cylinders, shoot me a message and I'll walk you through exactly how we do this for other home service businesses.
