Phil Risher shows home service owners how to calculate the monthly leads they need to hit 2025 growth targets. Enter your revenue goal, average transaction value, and close rate into a template to find your lead deficit. One business improved conversion by 12% with automations.
Here's what the top 1% of home service business owners are doing to grow in 2025. They are figuring out what their lead deficit is. Let me show you how this looks. In this template you can put in your current numbers your final revenue for $1.4 million. Let's say your average transaction value and then also your average lead close rate and that's going to be 30%. What that will do is then tell you how many leads that you need per month. If you close 30% at $900 you'll make $1.4 million. Then you can put up here your goals for 2025. You can say I want to go to $2 million. If you keep your average transaction value the same then you know that you need to increase your lead flow by 185 leads per month. But let's say you increase your close ratio to 40%. Well now you only need 31 more leads per month to reach $2 million. If you can increase your conversion rate by 10%. We had a company in 2024 that added automations into their close process and increased their conversion rate by 12%. What this will show you is if you want to reach your goals what are the different levers you need to pull to reach them? Want this template to figure out your numbers and be a part of the top 1% of home service businesses. DME template and I'll send this over to you.
