Phil Risher ran a $3 million home-service business and kept hiring marketing agencies that didn't understand his industry. Home-service companies track booking rates, close rates, and use specific CRMs like JobNimbus that generic marketers never learned. When he finally found agencies that specialized in home-service, they moved fast with proven playbooks instead of starting from scratch.
When I was at my $3 million home service business, I fell into this trap twice. I was hiring marketing companies that didn't know anything about my business. And the problem is, is that in home service, we have booking rates and close rates and average tickets and sales process and CRMs and different things that a traditional marketing person who just does marketing not going to know about the ins and outs of an estimate nurture sequence or how to tie in JobNimbus with GoHighLevel and all these other things that have to go with home service. What I found was when I actually started working with marketing companies that knew about home service, felt like we were on the same playing field. I didn't have to wait 6 months for to be their guinea pig, and I'd have to try to teach them the rules of what we do. They just stepped in with proven playbooks and it happened. And that's why I was like, hey, I should go and start a company that bridges the gap for home service businesses that does good marketing, uses their CRM for data, and helps them build automation tech stack to actually grow businesses. And if that's something that you're looking for, or at least trying to see what else is out there, comment roofer and I'll see if we can help you out.
