Phil Risher breaks down seven growth playbooks for home service businesses: three for getting new customers, two for closing leads, and two for retargeting past prospects. He highlights a 2-step email revenue sequence and a B2B partnerships playbook.
What we found is that there are 7 playbooks that grow home service businesses. Last year it was anywhere from like $250,000 to $1 million of revenue generated from these 7 playbooks. There's 3 playbooks particular that focus on new customers. Then there's 2 playbooks that focus on converting your leads into sales. And then there's 2 playbooks that focus on retargeting your past prospects and customers. The biggest lever ones I would say is the 2-step email revenue sequence. A lot of people send out an email newsletter, but they don't actually turn it into revenue. It's just farming and people reach out to them. There needs to be a sales motion on that, which is a 2-step email that happens. And the other one is B2B Partnerships, which is a partner pipeline builder playbook that we built out. We put this all together for people. So if you want the 7 playbooks, comment 7 playbooks below and we'll get it over to you.
