Phil Risher says most digital marketing firms copy the same playbook for every client. Your business has unique local strengths and weaknesses, so your strategy should too. Pick tactics like SEO or paid ads based on what actually works in your market, not a template.
If your marketing strategy feels like copy and paste, it probably was. Most digital marketing companies work in niches and inside of niches they copy and paste all of the same marketing over and over again. So for example, if you work with a landscaping marketing company, they're going to do the same thing for every single landscaping business and if they don't have a non compete, they probably are doing it for your competitors in your local area. There's no differentiator. Every company has strengths and weaknesses in their local market. For example, SEO might not be the best way to grow if you're in a very saturated market. Also with paid ads, it might be very expensive if you have big players with large ad budgets where you might be able to convert better on your conversion rate optimization or email marketing or even B2B strategies. This is why you would work with a consulting company or a digital marketing company that would take your business, analyze your local market and implement a strategy that's going to help you grow. If you want to see what a custom strategy looks like, DM me and we'll talk and see how it looks.
