Phil Risher argues that if you're not creating fresh video content with transcripts, you're letting LLMs train on your competitors' material instead. Without your own content, AI systems will surface old posts and competitor work, blocking you from being recognized as the expert in your field.
AI is trained on these large language models. If you are not creating content, video content with transcripts, then these large language models are not going to pull you in as the expert, and they're not going to highlight your content inside of that. So what can you do as a business? If someone's asking, how much does a service cost? How often should I do this service? And you're not creating content on that, then you're missing out on the opportunity, and you're just relying on a blog post from 10 years ago. It's not just about post a video and you get some leads and woohoo, I'm doing social media. You're training these large language models that you are the authority in the subject matter experts, which is why it's shifting. Yes, but people still haven't made that connection yet of like, I'm making this content because it's not just to get leads or to get likes, to actually train these large language models on content.
