Phil Risher explains that Google Local Service Ads won't show your business without enough reviews. Reviews are essential for both organic rankings and paid ads. Without them, you won't appear in either place.
The number one thing that you can do today is get Google reviews. The reason this is so important is twofold. First, from an organic perspective, Google reviews are like the holy grail on the Google Local Service Pack. And so you want to get as many Google reviews as you can. Second, if you're running Google Local Service Ads, it's the second holy grail for Google Local Service Ads because they're only going to show you in that section if you have enough Google reviews.
