Phil Risher says businesses under $1M can have the founder do most tasks themselves, but crossing that threshold means shifting to a leadership mindset. At that point, a marketing vendor handling SEO or ads works for simple needs, but a fractional CMO or full-stack agency is better if you need comprehensive strategy.
At $1 million, like the game changes. The hustler has to die, the leader has to be born. And you basically are, you're in a different mindset because you can't just run around and do jobs. You have to like scale the business and be the manager, the leader, the CEO. When you're under a million, you can still be running around and doing all the work and owning a job. And for us, we're, that's fine. Go and hire a marketing company that's just going to do some SEO or some ads for you, you know? But like, if you want a full end, like system inside of your business and you want a fractional CMO type of thing, that's why you would hire us.
