Phil Risher describes Google's new Gemini Spark, a personal AI agent that researches, compares, and books home-service appointments for users. Half of Google searches now return AI overviews, and Risher says the old strategy of ranking in the top four search results will become obsolete as AI agents handle discovery and booking directly.
Google just released their personal agent called Gemini Spark, and it's going to have the biggest impact on home service and how people actually search for home service businesses and fundamentally change the game. Right now, when you go to Google, about 50% of the time you type something in, you're going to get an AI overview. For home service businesses in particular, it's Google LSA, Google Search Ads, Map Pack, those types of things. Imagine a world where every single person has a personal agent and you say, okay, I need to schedule my spring inspection for HVAC, and you tell your agent and it goes out and does the research for you. It looks at your schedule, it looks at their schedule, looks at the pricing guides, and come back to you and says, here's the companies I would recommend, do you want me to schedule or not? This is what they just rolled out. This is why it's the biggest shift that's ever happened in home service. And most people think that it's the same old strategy of just get on the 4 spots on Google search engine results page and then I'm good. It's not. There's a whole nother game plan that needs to happen that we're rolling out with our clients. If you don't want to be stuck in 2027 with the old playbook, DM me and I'll show you what we're implementing with businesses that are going to be on the forefront and take advantage of this first movers.
