Phil Risher breaks down how SEO is changing as 68% of web searches now end with zero clicks. The new playbook isn't about driving clicks anymore, it's about getting recommended by AI agents. He's hosting a live event October 21st at 11 AM to show home-service businesses how to be found, trusted, and booked through AI.
68% of website searches end with zero clicks. What that means is that the goal is not to click anymore, it's to be the recommendation by these AI platforms. Fundamentally, the strategy that my company has been using for SEO over the last 5 years has changed. Going into 2027, there is a completely new SEO playbook. This is literally as big of a shift as Yellow Pages to Google Search to now Google Search to AI mode, because now agents are actually recommending businesses and they are doing the research. They are going to websites, they are interacting with businesses without humans ever touching anything. This means that as a home service business owner, your strategy has to And it's exactly why I'm hosting a live event where I'm going to break down everything you need to do for the new SEO playbook. How to be found, how to be trusted, and how to be booked from these AI agents and AI platforms. Join me October 21st at 11 AM. I'll put the link in the comments.
