An HVAC contractor boosted their close rate from 47% to 52% with a 14-day follow-up sequence: text the homeowner to acknowledge the estimate, then email testimonials and a case study. That 5% gain added $15,000 monthly revenue with no extra marketing spend.
We're counting down the 11 ways to get more customers for your home service business. And this is number seven inside of your estimate nurture process. When you send an estimate to a customer, you need to have a text and an email 14 day follow up process. So you send an estimate, send a text that says, hey, we just sent you the estimate. Do you have any questions inside of there? You don't want to be annoying and say, hey, did you make a decision yet? Where you at? You want to probe the problem? Hey, were you able to solve this at your home? Were you able to fix your H Vac unit? And you want to add value by showing them real customer testimonials? By the way, this customer had this situation and here's how we solved it for them. We had an H Vac contractor that we implemented this in their business. They went from a 47% close rate to a 52% close rate, so 5% jump and it generated an additional $15,000 a month in their business just by fixing the estimates. And the cherry on top is that they didn't have to spend any more on marketing and they grew their business. Like I said, this is number 7 of 11 ways to get more customers for your home service business. If you want the entire playbook, comment playbook and I'll get it over to you.
