Industry average sits at 2 to 4 to 1. #shorts
4 Aug 2026 · 0 min
0:24
A Cleveland home-service search ad campaign hit 117 leads and converted 20 of them. Year-to-date ROAS came in at 4.5:1, beating the industry average of 2:1 to 4:1.
A Cleveland home-service search ad campaign hit 117 leads and converted 20 of them. Year-to-date ROAS came in at 4.5:1, beating the industry average of 2:1 to 4:1.
We had 117 leads, which is a new record for us for our search campaign. Installation alone produced 31 leads. We had 20 form leads and 11 call leads. We converted 17 at the time. Since my report, we've converted 3 more. For the year, we're at a 4.5:1 return on ad spend for our search campaign for Cleveland. 2:4 is usually really good for home service businesses today. That's great to see.
