A short YouTube "shorts" video by Phil Risher describing a "hunting" inside-sales strategy: retarget past prospects and customers by calling them directly (not using automation) to identify qualified customers and schedule appointments, especially timed around the holiday season when certain services are needed.
And this is more of a hunting strategy, which is you retarget your past prospects and customers in your database with a call, not some automated thing. The reason that it's important for a call is because it gives you the opportunity to hunt that person down, find the person that is the right fit for this service that you are offering right now, or this promo. You're calling them, and then you're scheduling the appointment. The way this looks is, hey, we're coming into holiday season, so you need to get X, Y, and Z done. And you haven't done X, Y, and Z yet because it's not in our database. I'm going to call you and I'm going to book an appointment for you to get this service done. That is what hunting is, and that's a very predictable lead process.
